Menu board design is often overlooked among restaurant owners and managers. We think that’s a shame! While menu boards are a relatively small part of your restaurant, they can make a big impact on your customers. In this article, we’ll share the importance of good design- and how you can use it to increase your sales.

Why Menu Board Design Matters

Let’s start with the obvious: menu boards are most likely front and center in your restaurant. Guests will be looking at these boards before they consider other features of your restaurant. Therefore, it’s the menu board- not food, beverages, or service- that truly makes the first impression for your business.

Using Boards to Your Advantage

There are a few different factors that make good menu boards stand out. We’ll start with the actual purpose of these signs- the menu! Menu selections should be displayed in a clear and visually appealing way. You can use fonts, contrasting colors, and even artwork to accompany your text, bringing the menu items to life. The aesthetics of the physical board matter, too. You should pick features that compliment your restaurant’s overall design, creating a streamlined style.

Creating a Cohesive Picture

Ideally, your menu board should complement the food, beverages, printed menus, and also the overall atmosphere of your restaurant. Are all of these features working together? You might consider hiring a restaurant consultant to help you create a stronger, more consistent brand.

Other Services to Consider

Like we mentioned, all aspects of your restaurant should work together for the most successful experience. Marketing plans, labor/cost analyses, wine training, and menu design can all help you boost business, too. Not sure what you need? Call us to schedule a consultation.

Take Your Business to the Next Level

At All Pro Coaches, our passion is hospitality. That’s why we work with every client on an individual level to make sure that their business is set up for success. We work with restaurants, bars, hotels, banquet halls, and countless other hospitality businesses, equipping them with the tools needed to serve their guests. Contact us today to learn more.